Running a foundry is hard. Doing it alone is even harder.

At NFFS, that idea continues to shape how we think about membership. Our goal isn't simply to provide information. It's to give foundries access to the expertise, resources and people they need to solve real business challenges.

Need help finding the right customers and growing your business?

We've got you there, too. NFFS is excited to welcome Marketing Options as the Official Creative Growth Partner of NFFS, bringing professional marketing and sales expertise directly to NFFS members.

You're Great at Making Castings. Now Get Better at Marketing Them.

Foundries face a unique sales challenge.

A casting is rarely the final product. It may become one component in a larger assembly, which becomes part of another system, which ultimately serves an entirely different market. Identifying where your capabilities fit, which markets offer the best opportunities, which companies need what you make and who actually makes the purchasing decision isn't always easy.

At the same time, many foundries don't need, or can't justify, building an entire internal marketing department.

But they still need to get found by the right buyers. They need to clearly communicate what makes their foundry different. They need websites that generate opportunities, better follow-up from trade shows and inquiries, stronger visibility in the markets they want to serve and a repeatable process for turning manufacturing capabilities into new business.

That's the gap NFFS and Marketing Options are working together to close.

Meet Marketing Options

Marketing Options isn't simply a website company or another general marketing agency.

They're a manufacturing-focused marketing and sales growth partner that understands the realities of selling highly technical products and services.

Most importantly, the partnership is designed to make those capabilities practical and accessible for foundries.

The Foundry Growth Series

NFFS isn't stopping at giving members another company to call.

Beginning in 2027, NFFS and Marketing Options will launch the Foundry Growth Series, a practical and free educational program for NFFS members focused on helping foundries build stronger marketing and sales capabilities.

Topics will range from defining your value proposition and identifying target markets to getting found online, building a stronger sales pipeline and putting AI to work in your business.

Start With a Free Look Under the Hood

NFFS members can take advantage of a complimentary Foundry Marketing & Sales Audit from Marketing Options.

Their team will review areas such as your website performance, search visibility and sales process to help identify some of the highest-impact opportunities for your business.

No cost. No obligation. Just another NFFS member benefit designed to help your foundry compete and grow.

More Than Information. Help Getting It Done.

This partnership represents the kind of NFFS we're continuing to build. Not an association that simply tells members what they need to know.

An association that helps them get it done.

Running a foundry is hard. Doing it alone is even harder.

Let's grow.