Your Website Could Be Costing You Great Workers and Here’s How to Fix It!

For many foundries, a website is seen primarily as a tool for showcasing capabilities, quoting jobs, and building relationships with customers. But in today’s workforce climate, it must also function as a talent recruitment tool. 

If your website doesn’t have a clear, active careers page, you may be missing out on the workers you need to grow your business. 

Your Next Hire Is Looking at Your Website. What Will They Find?
Today’s job seekers, especially younger talent, research companies online before applying. If they land on your site and don’t see any job openings, information about your work culture, or clear instructions on how to apply, they’ll likely move on.

In contrast, companies with active, informative careers pages are more likely to:

• Be seen as professional and welcoming to new hires
• Attract local job seekers through better Google visibility
• Communicate their values, training programs
  and advancement paths
• Capture interest from educators, workforce partners
  and career counselors looking for quality employers

It’s Not Just About Jobs, It’s About Your Story
A strong career page also helps change the narrative around manufacturing jobs. Foundries that showcase modern equipment, safety, training, and real employee testimonials stand out in a world where too many still think of foundries as dark, dirty, or outdated.

By sharing your story, you’re not only helping to recruit workers, you’re strengthening your brand with customers, partners, and the broader community.

One Page, Big Impact
Creating a career page doesn’t have to be complex.  At a minimum, it should include:

• A short description of your culture, values, or work environment
• A photo or testimonial to make it personal and human
• Benefits and opportunities for advancement
• Current openings (or a way to express interest)
• Contact information or an application link
  
  

Your Website Should Work as Hard as You Do
Your foundry’s website should be doing double duty, bringing in customers and building your workforce. If it’s not doing both, it’s time to make a change.

If you’re not sure where to start, NFFS is here to help with all your workforce development needs. We welcome the opportunity to help you develop a career page that will attract the right applicants, build a stronger talent pipeline, and share best practices to support long-term workforce success. Contact Bill Padnos, Director of Workforce Development, at bill@nffs.org to learn more.